How to find a name that best defines the image that the founder wants to give to his watches, to his philosophy ? The process may look simple but is in fact terribly difficult.
It is while discussing about his watches around him that he realizes that his project is for him more than a dream, it is an accomplishment. The need to be able to say one day with pride, i realised my dream, i made it to the end « it’s done ».
That is how the name « Done » came out of the dark for the first time.
The name « DONE WATCHES » has a double signification, because it represents not just the personnal challenge of making it to the end of your ideas « It’s DONE » but also to be associated to the birth region of this adventure, Neuchâtel, « DO » in « NE »